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For brands and creators

Strategy that scales. Content that connects.

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clients

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Services

YouTube Strategy

Content Creation

Creative Direction

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Work

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A woman sitting and holding a smartphone that displays the Lyft Cache app, wearing colorful patterned pants and a sleeveless top.
A smiling man with long, wavy hair and a beard wearing a purple sweater, sitting at a desk with a notebook, a red apple, and books, in a cozy home setting.
A woman wearing large sunglasses with yellow-tinted lenses, a green collared shirt, and a checked brown and black blazer.
Two people, a woman and a man, sitting in a living room with a red wall, being filmed with a camera and microphone overhead. The woman has curly hair, wearing a green dress and holding a glass of wine, sitting on a stool. The man has short hair, wearing a beige suit, sitting on a black leather couch with a glass of wine and a bottle nearby. There is a large potted plant and a small side table with the stool.
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I'm Imelda.

YouTube expert, creative strategist & content creator

Hey there,

For the past decade, I've been behind the growth of Fortune 500 brands and top creators, helping them scale YouTube channels, sharpen their strategy, and build communities that actually stick around. I blend creativity, data, and strategic thinking to make content people want to watch and audiences that convert. What sets me apart? With experience across multiple industries, I know how to grow diverse, engaged communities and create content that resonates authentically. Less guesswork, more growth with strategy that's both creative and data-driven.

Work with me