HUBspot

HubSpot tapped me to reimagine their YouTube presence, expand its reach, and rebuild their channel as a lead generation engine. During this process, I overhauled the content strategy, reshaped the creative direction, and led audience development and optimization initiatives while building an integrated distribution pipeline that connected YouTube content across HubSpot’s blog, newsletters, and e-learning platform, Academy. The result: a monthly average of 10K leads and 5M organic views. Check out a few highlights below!