At Nickelodeon, I led audience development with a focus on creating original digital-first series that reimagined the network's iconic IP for new audiences. By blending audience insights, marketplace data, and cultural trends with creative instincts, I launched some of Viacom's most successful digital series and helped make Nickelodeon the #1 channel in Viacom's digital portfolio. These series generated millions of organic views and The Patrick Show, in particular, became a breakout hit and was ultimately green-lit for linear television.